We are based in Buenos Aires Argentina, working as Regional Creative Directors for Saatchi & Saatchi, handling the account of Head & Shoulders and Pampers in Latam during the last 10 years.
MERCEDES IS ART DIRECTOR
Graduated from Graphic Design at the UBA (Universidad de Buenos Aires), she began her career at Casares Grey.
She went through Gowland where she worked for Nestlé and Jhonson&Jhonson among others and then joined Lopez Rossi Nesci.
Then she went through Lintas, Soares Gache and Ayer Vazquez.
Later she joined the award-winning Agulla&Baccetti to work for Telecom, Editorial Atlántida and Renault.
Then she was incorporated in Lautrec Nazca Satchi&Saatchi to work for Peugeot, Cepas and Papelera Del Plata.
In 2001 she moved to Young&Rubicam, as Creative Director she was responsible for Los Altos, Disco, Mercado Magazine and Danone among others.
In 2006, she joined Del Campo Saatchi&Saatchi as Creative Director for the Buenos Aires Zoo, Easy and Coca Cola, and since 2010 she has served as Regional Creative Director for Procter & Gamble (Pampers, Ariel and Head&Shoulders) carrying out campaigns both locally and regional.
In 2016 together with Keren, her partner, they create CHICS, a creative boutique where they work freelance providing creative support to agencies, clients and producers.
KEREN IS A COPYWRITER
Graduated from Communication in the University of Buenos Aires (UBA) and the Argentine Association of Advertising Agencies (AAAP).
She began her career at Casares Grey. She went through Mc Cann Erickson where she worked for Coca Cola and Nestlé, among others, and then joined J Walter Thompson, where she worked for more than 10 years.
She was copy for Quilmes, for Ford and was later promoted to Creative Director for Unilever where she worked for Sedal and Ala.
In 2001, she was transferred to J Walter Thompson Miami, and later to Puerto Rico, from where she was promoted to Regional Director for Unilever and Kraft Latin America accounts.
In 2005, when she returned to Argentina, she worked at Urban Press in the TV Content department (Unilever, Amex).
In 2008 she joined TPI (Think Positive Ideas) as General Creative Director and in 2010 she joined Del Campo Saatchi&Saatchi as Regional Creative Director for Procter & Gamble (Pampers, Ariel and Head&Shoulders).
Keren is also an influencer, she has an Instagram profile with almost 430,000 followers @Chismesdeker about show business.